Privacy Policy

Last updated: October 21, 2026

At Lunamar Beauty, we believe trust is an essential part of a refined customer experience. We respect your privacy and are committed to handling your personal information responsibly, transparently, and securely.

This Privacy Policy explains how Lunamar Beauty (“Lunamar,” “we,” “us,” or “our”) collects, uses, stores, and shares personal information when you visit our website, join our email list, or interact with our digital services.

This policy applies to www.lunamarbeauty.com, including our coming-soon pages, first-access signup pages, and related website services.

1. Who we are

Lunamar Beauty is a premium foot-care brand inspired by Mediterranean resort living.

We are currently developing our first product, the Lunamar Mineral Foot Polish, with a planned launch in early 2027.

For privacy-related purposes, our business details are:

Business name: Lunamar Beauty

Legal operator: Lunamar Beauty, LLC

Website: https://www.lunamarbeauty.com

Privacy contact: privacy@lunamarbeauty.com

Business mailing address: PO Box 34492, Phoenix, AZ 85067

2. Information we collect

We collect personal information that you voluntarily provide and certain technical information generated when you interact with our website.

Information you provide

When you join our first-access email list, we collect your email address and any additional information you choose to provide through our signup forms.

We may also maintain records of your subscription preferences, signup date, and marketing consent.

If you contact Lunamar Beauty directly, we may collect your name, email address, and the information included in your communication.

Information collected automatically

When you visit our website, our website hosting and supporting technologies may collect technical information, including:

The information collected depends on the technologies and settings active on our website.

3. How we use your information

We use personal information for legitimate business purposes, including:

Email communications: Sending product development updates, launch announcements, and other Lunamar Beauty communications you have requested.

Subscriber management: Maintaining our email subscription list, recording consent, and processing unsubscribe requests.

Website improvement: Understanding website performance, visitor engagement, and the effectiveness of our content and campaigns.

Customer communication: Responding to questions, requests, or inquiries.

Website security: Protecting our website, preventing spam, and detecting unauthorized or potentially harmful activity.

Legal obligations: Maintaining appropriate records and complying with applicable laws and regulations.

We use personal information only for purposes that are consistent with this policy or otherwise permitted by applicable law.

4. Email subscriptions and marketing consent

When you subscribe to the Lunamar Beauty first-access list, you are requesting communications about our brand, products in development, and launch activities.

We may send occasional emails containing:

You may withdraw your consent and unsubscribe from marketing emails at any time.

Marketing emails will include an unsubscribe method. You may also contact us directly to request removal from our marketing list.

Withdrawing consent does not affect the lawfulness of processing that occurred before your withdrawal.

We do not require a purchase to subscribe to our first-access email list.

5. Cookies, analytics, and website tracking

Lunamar Beauty uses Google Analytics to understand how visitors discover and interact with our website.

Google Analytics may collect information such as pages visited, website interactions, device and browser information, approximate geographic location, and referral sources, including visits originating from Pinterest.

Google Analytics may use cookies and similar technologies to measure website activity. Information collected is processed according to Google’s applicable privacy practices and our analytics settings.

Learn more about how Google uses information from websites that use its services.

You can manage cookies through your browser settings and, where available, our website’s cookie preference controls.

We will obtain consent for non-essential cookies and tracking technologies where required by applicable law.

6. How we store and protect your information

Lunamar Beauty operates its website using WordPress, hosted by GoDaddy.

We use Gravity Forms to collect information voluntarily submitted through our website, including first-access email subscriptions.

Information submitted through our forms may be stored within our WordPress database and processed through our website hosting infrastructure.

We take reasonable steps to protect personal information through appropriate technical, administrative, and organizational security measures.

However, no website or electronic storage system can guarantee complete security.

7. Sharing information with service providers

Lunamar Beauty uses third-party service providers to operate, maintain, secure, and improve our website.

Our current service providers include:

GoDaddy: Provides website hosting and supporting infrastructure.

Google Analytics: Provides website analytics, including information about visitor activity, traffic sources, and website performance.

WordPress: Provides our website content management platform.

Gravity Forms: Provides our website’s email signup and form submission functionality.

WordPress and Gravity Forms are software used within our website infrastructure; they do not necessarily receive personal information as independent third-party processors.

We may disclose personal information when required by applicable law or when necessary to protect our website and legitimate business interests.

We do not currently use a separate email marketing platform.

If we introduce additional service providers or substantially change our data practices, we will update this Privacy Policy accordingly.

8. How long we retain information

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, meet applicable legal obligations, resolve disputes, and maintain appropriate business records.

Email subscription information is generally retained while a subscription remains active or until it is no longer needed.

If you unsubscribe, we may retain limited information necessary to honor your request and avoid sending further unwanted marketing emails.

Other technical records may be retained according to the retention practices of our hosting and service providers.

When information is no longer required, we take reasonable steps to delete or anonymize it, subject to applicable legal obligations.

9. Your privacy rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These may include the right to:

We will review and respond to privacy requests in accordance with applicable legal requirements.

We will not unlawfully discriminate against individuals for exercising their privacy rights.

To submit a request, please contact us using the privacy contact details provided in this policy.

Where applicable, you may also have the right to lodge a complaint with an appropriate data protection authority.

10. International visitors and data transfers

Lunamar Beauty may be visited by individuals located in the United States, Canada, the European Union, Latin America, and other regions.

Depending on the service providers we use, personal information may be processed or stored in countries outside your country of residence.

Privacy and data protection laws may differ between these jurisdictions.

Where legally required, we will use appropriate safeguards for international transfers of personal information.

If the European Union’s General Data Protection Regulation (GDPR) or similar legislation applies, we will process personal information using an appropriate legal basis.

These bases may include your consent for marketing communications, legitimate interests in operating and securing our website, or compliance with legal obligations, as appropriate.

Where applicable, you may request additional information about international data transfers and related safeguards.

11. Children’s privacy

Lunamar Beauty’s website and marketing communications are not directed to children under 13.

We do not knowingly seek to collect personal information from children under 13 without the authorization required by applicable law.

If we become aware that we have collected such information improperly, we will take appropriate steps to delete it or otherwise comply with applicable legal requirements.

Parents or guardians with concerns may contact us using the information provided below.

12. Third-party websites and social media

Our website may include links to third-party websites or social media platforms, including Pinterest and Instagram.

These platforms operate independently and may have their own privacy policies and data collection practices.

We encourage visitors to review the privacy policies of third-party services before providing personal information.

Lunamar Beauty is not responsible for the privacy practices of websites or services outside our control.

13. Changes to this privacy policy

We may update this Privacy Policy as Lunamar Beauty develops, introduces new products, changes service providers, or implements additional website features.

When updates are made, we will revise the “Last updated” date at the beginning of this page.

If material changes require additional notice or consent under applicable law, we will take appropriate steps to provide them.

We encourage visitors to review this page periodically.

14. Contact Lunamar Beauty

If you have questions about this Privacy Policy, our handling of personal information, or your privacy rights, please contact:

Lunamar Beauty

Website: https://www.lunamarbeauty.com

Email: privacy@lunamarbeauty.com

Mailing address: PO Box 34492, Phoenix, AZ 85067

We will review privacy-related inquiries and respond as required by applicable law.

© 2026 Lunamar Beauty. All rights reserved.